Is this a new thing in the settings?

I only just saw this today, with it showing me to sign in and the attention to the update. Can I get rid of that stuff at the top? I never made an account and didn't plan to, plus it wasn't there before… I should also mention that I only started using Win 10 at the end of December, but even then I'm sure it never came up.
(Apologies if this has been mentioned already, I did search for keywords related to this but was unable to find anything)

https://preview.redd.it/51f0y01nh0n41.png?width=1021&format=png&auto=webp&s=bd02fa6b283b5ba8a78ca6a791d33eac43742a1f