Membership Toolkit vs. All-In-One Fitness Business Software

Manage and Grow Your Fitness Business Better with Learn more below.

Choose the All-In-One Fitness Business Management Software Platform. Review our head-to-head Membership Toolkit software comparison and see for yourself. Get a custom web and smartphone app designed for your brand with additional customization available throughout your custom-built software. Grow your business, turn leads into clients, and increase revenue.

Choosing software to run your business is a big decision that can be overwhelming, but it doesn’t have to be, and by the end of this Membership Toolkit review we hope that the best choice stands out.

Throughout this article, we will cover the Membership Toolkit platform and will give you a brief overview of their system, review the features that their software offers, and teach you more about the types of businesses and entrepreneurs that they service.

It will quickly become apparent why is the best choice to manage and grow your business. We do this by helping you increase revenue, engage and retain your clients, and remain organized through it all.

We build software that is customized to each user’s brand so that no system is the same from one fitness business to the next and we are always growing and adapting with the constant changes in the fitness world.

If you’re ready to grow and manage your business with a software that can be customized to your business, book a demo with

Fitness Pros Who Trust

Membership Toolkit Software Review

membership toolkit logo

Membership Toolkit was created by two booster club volunteers for one reason: to minimize the amount of busywork that clogged their days, so they could spend more time doing what they loved.

Membership Toolkit is organization and management software targeted for parent organizations including PTAs, PTOs, and booster clubs, as well as associations, HOAs, clubs, nonprofits, and small businesses. It prides itself on being a web-based solution that helps organizations manage communications, website, membership, donations, sales, directory, volunteers, and events.

Membership Toolkit vs

When it comes to your business, the platform that you utilize to represent you must be a full-service system that can tackle all your everyday tasks while exemplifying your unique brand. What separates from Membership Toolkit is our ability to supply your company with a fully customizable experience from A-to-Z.

With Membership Toolkit, users get a full suite of features needed to run most small businesses, groups, and organizations including accounting, scheduling, customized websites and apps, emailing, memberships, and more. Unfortunately, their abilities end there. They cannot take it further by providing additional features that fitness-specific businesses need to function from day-to-day., however, offers the full software platform experience that can help you run your fitness business from open to close and everything that happens in-between!

Unless otherwise stated, all images and reviews below are of/about the software platform.

Fitness Business Management Software

One of the most popular aspects of the software platform is that you can manage all aspects of your business from one place; from membership and facility management to client and trainer services. Unfortunately, Membership Toolkit cannot fully satisfy all fitness business needs on just their single software platform. You will need to utilize other companies’ platforms to complete tasks outside of Membership Toolkit’s capabilities.

Conversely, software is fully-customizable and user-friendly. Our platform allows you to manage personal training, memberships, schedule and track workouts, alerts, payments, generate reports, and even integrate with other programs if desired. Let’s take a deeper look into everything can do for your business.

Client/Class Scheduling

Membership Toolkit has a few great calendar functions to keep everyone in the know about upcoming events. Users can work off of one master calendar or create numerous calendars to share for various teams. Users can also incorporate iCal to keep all of their integrations in one place. Lastly, anyone who registers on your customized website will gain access to calendar subscriptions which opens up the ability for each calendar to be imported into 3rd party calendar apps such as Google or Mac Calendar.

Scheduling, however, is not a function that the Membership Toolkit provides. While users can view calendar events, they do not allow live links to register for them. takes it one step further by offering a fully customizable calendar function accommodating multiple trainers, multiple class and location calendars, scheduling add-on options, and more. Customers can pay for services they’ve purchased, book new appointments, and even sort the view to their liking.

Gym/Facility Management

As a fitness business owner, it’s important the services and amenities that you offer match with pricing that is both competitive and profitable. Both and Membership Toolkit offer price points that cater to various client types. The difference, however, is in the features offered. Management software should offer customizable options a fitness business owner needs while never making you pay for features you’ll never use.

With the software platform, you can generate reports to see anything from total purchases to gross revenue while itemizing everything individually. A business owner should have these types of features at their fingertips in order to analyze growth and profit.

For example, you might want to take a closer look at the schedule for one of your Group X classes. After generating a report, the results show that you have more revenue coming in from the morning and evening classes over your midday offerings. Simply eliminating your midday class options might save you in payroll and facility costs.

In addition to revenue reporting software, you can even manage staff roles and availability within the dashboard.

Membership Toolkit also offers its own accounting functions like budgeting, ledgers, reports, and reimbursements which aid in the management of a facility, however, they fall short when it comes to the extra software needs a fitness business incurs like personal and online training sales.

Client Automation

Membership Toolkit and both offer automation features. Membership Toolkit’s automation is limited to emails, automated newsletters, and alerts.

To maintain a smooth operation, you want your business to operate as easily as possible. offers automated features to keep your clients engaged with their workouts and your facility in general. Here are a few of the offerings:

  • Automatic Emails and Texts/Other Automatic Features
  • Highlight
  • Automate Workout Delivery
  • Automate Resource Delivery
  • Automate Assessment Delivery
  • Automate Reminders/Alerts via app, text, and email

Dedicated Zapier Support

At, we provide our clients with a plethora of integrations – but, sometimes, you want a bit of a boost. Our partnership with Zapier allows you to, in Zapier’s words, “Integrate (link your web apps with a few clicks, so they can share data), Automate (pass info between your apps with workflows called Zaps), and Innovate (build processes faster and get more done – no code required).

Part of this partnership includes dedicated Zapier support to help you through every step of the process. With over 2,000 apps to choose from, you can rest assured that your company’s website is as efficient and user-friendly as possible.

Dedicated Account Manager

At, we take customer service very seriously; which is why we provide our clients with a dedicated account manager to help them through every step of the process – indefinitely.

If you want to redesign your website, your account manager will get it done. If you want to set up an e-commerce store, your account manager won’t blink twice. Whatever you need, our world-class dev team will come through. From the mundane to the complex, we have you covered.

Customized Software

When it comes to customizing a website and mobile apps, Membership Toolkit performs well. Each customizable website is mobile friendly and can be personalized by the user or by the Membership Toolkit website design team. Similar editing can be done for their custom mobile app. also provides custom websites and apps for no additional charge. With our platform, the modification possibilities are boundless and can adapt to your needs as a fitness business owner. We take our logo out of the picture so that your platform fully represents you and your brand. No experience in coding or editing? No problem. has a design team that is here to help you every step of the way, all included in your package.


Although Membership Toolkit performs well when it comes to allowing users to customize apps and websites, they do not, however, offer a fully branded software platform for their users to claim. When it comes to the platform you’ll use for facility and membership management, there is no ability to make it your own.

Conversely, custom software is fully customized so that your company is front and center across all platforms our software encompasses.

iOS & Android Apps

Both Membership Toolkit and support iOS and Android mobile app platforms. Both companies also allow for a wide variety of customization to their apps.

However, some users have had difficulties with the Membership Toolkit app notifications and expressed their statements in the following reviews:

“A red circle pops up saying I have a notification. I check it and the red circle won’t go away. Frustrating because I think I am receiving new info but the app is just broken.”

“I am having the same problem as other reviewers. I get a notification indicating I got new messages but after reading the messages the red circle on the app icon doesn’t go away until I remove app and install again.”

Despite Membership Toolkit’s ability to add your logo and colors to your app as well as notifications, groups, and retail sales, is the only multi-tiered, fully customizable iOS and Android app.


As we mentioned above, Membership Toolkit comes with a host of website editing capabilities. Customizations include adding new pages, changing pictures, adding text, creating buttons, and more. You can even use your own domain name if you prefer. Additionally, pages are unlimited and each website comes with Google Translate. Users can even store files for their site, add blogs, write code, and encode specific pages for members only.

The top-rated dev team can also create a one-of-a-kind website that reflects your wants and needs as a business owner. And we take it to the next level and include all of the following aspects to website creation:

  • Responsive
  • SEO optimized
  • Unlimited theme changes
  • Built to convert visitors to leads
  • Custom graphic work
  • Google Certified Partner
Security Features

Membership Toolkit and both provide users with added security features so that their business and client information remains safe and secure.’s security features include:

  • SSL Secure
  • Privacy Shield Framework
  • Google Cloud

Marketing Integrations

Membership Toolkit’s only marketing capability is to spread the word via emails, newsletters, and message boards. They also exist on social media, yet their pages are poorly managed and do not contain new or unique info. software has built-in integrations but the possibilities are endless with its focus on custom-branded solutions for retention, client and lead follow-ups, marketing, and advertising, along with other features intended for faster, easier, and more automated business growth.

Some of our more popular integrations include:

  • MailChimp
  • ConstantContact
  • ConvertKit
  • Zapier
  • Google Analytics
  • Facebook Pixel

Grow and manage your fitness business better with

Workout Software

Being there for your clients through the course of their fitness journeys is an important aspect of client and member retention in the fitness industry. You want to be able to connect with them in a variety of ways to help them become successful while also providing income for your business. One way to do this is to offer workout software.

Membership Toolkit does not offer a workout portion within its software or anything that resembles it. So, rather than comparing this element, we will tell you what has to offer.

Workout Creator/Logger

Creating and scheduling workouts for your clients ahead of time will save you time and money while providing your clients with a one-of-a-kind workout experience. has a built-in workout creator that allows you to design custom and pre-built workouts, save them, and share them with your members with the click of a mouse.

It is important, for the success of your clients, to be able to track their progress. Clients can log their weights, repetitions, workout frequency, and more to keep track of where they started and how far they’ve come. All the details are viewable by their trainer so all parties are up to date and workouts can continue to challenge the client while helping them grow closer to reaching their fitness goals.

Our workout creator/logger provides users with endless possibilities for delivering workouts, tips, and encouragement to clients in any scenario, including:

1-1 Training

There are few aspects more valuable than a personalized 1-on-1 session with a personal trainer. By utilizing the workout software platform, personal trainers can add personal touches to their training sessions; creating individualized sessions for each client based on their needs and fitness goals.

Membership Toolkit, while it has an app great for communicating to groups of people, doesn’t allow for a 1-on-1 training or conversation platform within that interaction.

Group Training

Our workout software also allows for seamless group training sessions and provides clients with the ability to be a part of a “community” with like-minded, goal-oriented fitness enthusiasts. Creating group workout challenges and training gives users a chance to take part in physical fitness with people they otherwise may have never met and encourages teamwork and friendly competition.

Online Training

Online training is becoming more and more popular as people transition to a more digital lifestyle. Fitness clients in today’s society find it easier to look to their phones or devices for workout plans rather than coordinate schedules for in-person training. The workout software allows you to send workouts to anyone, at any time, anywhere.

Exercise Library

Numerous free and paid fitness platforms offer pre-built workout libraries to their users. However, their videos and tutorials are done by professionals who are not affiliated with your company and do not know the individual needs of your clients. Using their workouts would create a disconnect between you and your clients and does not offer value to your company individually.

Membership Toolkit does not provide its customers with an exercise library nor do they have any sort of document feature where file uploads can be logged or organized.

With, however, video libraries and exercises can be customized. This gives you full ownership of what your clients are using for their workouts as well as creating even more value for your price point.

Custom Exercises

As mentioned above, giving your clients a video featuring someone they have never seen or met does not showcase your business the same way it would if your fitness staff was featured. Your clients and their fitness needs are unique and so is your business. Give them the best experience possible by using videos filmed at your business, featuring your staff members.

In addition to custom videos showcasing your trainers, supplying your clients with custom exercises via your website, app, and software is another great way to build your brand and provide your members with value.

TV Workouts

Aside from providing clients with the ability to watch demos of the exercises you’ve sent them within their workout plans, gyms can use the exercise library as well as a great way to cast exercise demos onto gym television screens during group classes or one-on-one training sessions.

This is a great way to provide that “personal touch” so many people look for when choosing a gym.

E-Commerce Software

Membership Toolkit has a full suite set up for online sales including membership dues, spirit gear, raffle tickets, meal vouchers, gala tickets, and trips. Plus, you can accept donations, host fundraisers, and set up corporate sponsorship programs.

Taking it one step further, when it comes to selling membership training packages, running workout challenges, delivery of individual training, and selling single workout plans, allows for purchases within any of these platforms with customizable functions at every step of the way.

Payment Processing

For online sales, Membership Toolkit offers several payment processors that they support. Each processing company has competitive rates with different benefits and drawbacks. Depending on how many credit card orders your business processes, one company will probably stand out as the best match for your group. Their goal is to give you options, so you can be an informative owner.

For mobile Membership Toolkit transactions, a card reader can also be requested for onsite credit & debit card transactions. Note, you will be charged for yearly subscription and credit card processing fees. also provides users with payment processing options and can accept payments for any product or service in a secure manner.

Using Stripe, our software can accept one-time payments for products or services, send recurring monthly membership invoices, sell packages for personal training or group classes, or combine all accrued payables into one monthly bill for customers. Unlike Membership Toolkit, payments through can truly be customized to whatever will work most efficiently for your business

Sell Products

Both Membership Toolkit and provide users with e-commerce capabilities to sell products and services online.

However, goes a step further and provides users with the ability to also sell training packages like the below examples:

Sell Workout Plans

Custom-designed workout plans offer countless benefits, but they don’t always fit every need. Some members might already have a fitness knowledge base and want a more generic plan that helps them generate new ideas. While others just don’t feel comfortable working with someone in person and would rather go at it alone.

Despite the level of fitness experience of your users, there is a workout plan that will benefit them all at every level. gives you the chance to sell pre-built workout plans for members who might fall into this scenario. They may not be comfortable paying for personal training or asking for a custom plan, so by having pre-built plans available, you are offering a tool that they can use to be successful while generating revenue for your business.

As we mentioned earlier, many people today find it more comfortable working from an electronic workout plan over dealing with a trainer in person. The ability to reach this population by offering something they wouldn’t normally ask for themselves increases your business revenue while allowing you to track the most purchased and, therefore, most popular workout plans.

Offer Online Workout Memberships

Your business can charge a premium price for virtual clients who want a customized program, but that normally dictates a larger time commitment from the individual generating the program. Taking time out to create custom workouts for each client is time-consuming and typically cannot be used for any other client. helps to save you time and energy by providing automated programming delivery.

Rather than taking the time to send a new workout at the end of each cycle, the workouts can all be created in advance and sent automatically at predetermined intervals that work for you and the client. Your client can then complete these workouts on their own time either at your facility or in the comfort of their own homes.

Sell Workout Challenges

Fitness businesses are known to promote a sense of community. Gym members see the same faces several days per week, develop friendships, and share in the success of others. By running a workout challenge, you are providing an opportunity for members to engage with others as a team or in friendly competition.

The more your business feels like a community, the more members will want to tell their friends about it. This is an amazing marketing opportunity for your fitness business. Fitness challenges like boot camps, weight loss challenges, running, and lifting competitions are some of the most popular programs run at gym clubs all over the world to this day.

Performance Health Software

Another key to being a great fitness business owner and trainer is knowing where your clients are in their fitness journey. Having a plan in place to help them along the way shows commitment to helping them meet their fitness goals. To be an effective fitness role model, you’ll need effective performance software to perform this job.

Performance health assessment software should allow you to:

  • Turn leads into clients
  • Engage clients through fitness assessments
  • Track measurement data, injuries, etc.
  • Show current fitness level and compare to an optimal level of fitness specific to the client
  • Optimize the delivery of personalized workouts and nutrition

Membership Toolkit does not give users the ability to conduct fitness assessments on their main dashboard or via any third-party apps. Performance Health Assessment software, however, is fully customizable from A-to-Z and allows you to onboard clients and deliver workouts automatically without the need for a third-party app.

You can turn leads into clients by evaluating their fitness and health levels through a set of customizable assessments and re-engage them at set intervals to show progress and increase retention. Most importantly, the data collected is customized to your business and clients. This smart data ensures you have the information that’s important for your clients’ fitness journies, personalized to them. The value this data adds to your business is unmatched.


As a fitness business owner, the benefits of offering fitness assessments to your members add up to increased revenue and member retention in addition to showcasing your staff’s value. For the client, the information obtained in the assessment gives them the information they rarely get elsewhere and is a priceless step towards achieving their fitness goals.

These assessments highlight members’ baseline fitness levels and help trainers map out a plan of attack towards getting their clients closer to their fitness goals.

Performance & Measurement Reports

Client and member retention is a top priority when it comes to running a business. No business ever wants to lose a client, and fitness businesses are no exception. One way to keep your clients engaged with your business is by automating your interactions with them. Reminding clients of their goals and progress is a great way to keep them engaged with your company and being able to automate this service saves you time. performance health software allows you to deliver recurring assessments, progress photos, measurements, and trainer feedback to promote client re-engagement and retention.


When speaking of performance health software many people think of workouts alone; however, our software takes it one step further to include nutrition. After all, for performance to be at its peak, your clients need to take stock of their daily dietary choices – that’s where nutrition tracking and logging comes into play.

Your clients can track their daily intake while trainers can see what they’re eating and whether they prioritize pre and/or post-workout meals.

Membership Toolkit Software Pricing

Membership Toolkit offers packages covering four different levels to fit the various needs of their users. The table below breaks down each level and the features it includes.

Membership Toolkit Software Competitors

There are many different companies that offer similar platforms to Membership Toolkit. Below is a list of those competitors including their corresponding features and functions.

The Bottom Line: Pros and Cons

Choosing the best software to run your business can mean the difference between success and failure, but it doesn’t have to be a difficult choice. has all the customization and features your fitness business needs to succeed well into the future.

Membership Toolkit Cons

Membership Toolkit is great for parent organizations like PTAs, PTOs, booster clubs, associations, HOAs, clubs, and nonprofits. Their suite of features can help your organization manage communications, websites, memberships, donations, sales, directories, volunteers, and events. However, despite their top-notch management features, they simply cannot cater to the full-scale needs of a fitness-based business.

Through the Membership Toolkit software, members are unable to sign up for classes, view online workout material, or register for group training classes. Business owners cannot financially manage a fitness membership nor can your staff perform any sort of fitness assessment. There’s no doubt these capabilities are imperative to running a fitness business.

One user of the platform had numerous difficulties as expressed in their review:

“No bulk upload, antiquated communication features, slow support response, and INSANELY complicated to navigate for a bunch of highly educated people. You can’t even delete contacts or do an easy database clean up.” Pros

If you’re looking for all-in-one fitness business management software that will allow you to grow and manage your business with ease at a competitive price point, then should be your first and final choice. builds your web and smartphone apps with your brand in mind. It’s not a simplistic, unbranded software platform. It’s your app, your software, and your brand front and center. So, if you’re looking for a platform rich in features to help bring your business success, let us know. Our world-class dev team has a proven track record of delivering software that just works.

What features are most important to you for the current and future state of your fitness business?

If you’re ready for customized software that can help grow and manage your fitness business, request a demo today.

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