From Mother Earth Brew Co:
Vista, CA and Nampa, ID – September 16th, 2020. Mother Earth has begun online sales of its core and
specialty products via the popular online craft beer platform, Craftshack.com. The partnership is a big win
for fans of the brewery that look for the convenience and accessibility of their favorite beers.
Formerly self-fulfilling orders, the CA and ID-based brewery pro-actively revamped the program as a
responsible citizen company after concerns were publicly expressed by industry regulators over underage
ordering and the lack of security that shipping carriers were providing in the absence of delivery ID
checks compounded by safe distancing protocols.
“After careful consideration we reached out to Craftshack because they already carried a limited
selection of our products and had a reputation for quality and consistency. This allows us to leverage
their platform, while still having ownership over our brand and a way to make our beers available to
those searching in outer markets. It also ensures that we are supporting the existing three-tier system
by utilizing our independent retailers and wholesalers as opposed to bypassing them by selling direct. I
think that’s an important piece, especially during Covid.”
Kamron Khannakhjavani – Partner/Director of Marketing, Mother Earth
The brewery intends s to collaborate with the e-commerce company for future releases and to expand
their lineup as part of a ‘Collections” page set up by Craftshack, which consolidates all Mother Earth’s
products in one place for a seamless customer experience.
Customers looking for Mother Earth’s products online are urged to visit the brewery’s website and at
craftshack.com, as well as social feeds.
Stay tuned for additional announcements from one of America’s finest independent craft breweries,
Mother Earth Brewing Company.